CPM

Unilever Retail Display Audit - Perfect Shop Program

 

THE CHALLENGE

Audit 25,000 outlets per month for Unilever’s Perfect Store program nationwide to ensure product display follows guidelines. The Perfect Shop program is the biggest display program in FMCG industry. The program has been the key factor for Unilever’s products to win the war over shelf space against competitors in GT.

THE CPM SOLUTION

CPM manages a team of auditors to:

  • Visit each outlet monthly to check on plan-o-gram compliance
  • Collect & report market information
  • Co-ordinate with sales team for stock management
  • Build relationships with retailers

RESULTS / ROI

Consistently deliver innovative in-store visual merchandising in line with Nike’s high quality brand image.

Achieved all of Unilever’s KPIs (display checking, market intelligence, merchandising, surveying, etc.)

"Maximising in-store brand visibility to attract and engage customers to point of purchase"

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