CPM

P&G Pantene Sampling and Product Demonstration

 

THE CHALLENGE

Deliver 3 million samples to 300 office buildings, 40 Shopping Malls, 20 Cinemas,  180 University/College, 48 supermarkets in HCM & HN to:

  • Invite the target consumers to watch a demo (digital and wet Demos) and believe in the product benefits.
  • Drive trials & sharing

THE CPM SOLUTION

Organize 8 teams (7 people per team) to deliver samples.

  • PG with DVD player to show digital demo and mobile demo suitcase to show a true demo to the target consumers
  • Good preparation in POSM and logistics
  • Execute in five channels: Office Building, Shopping Mall, Cinema, University/College, and Supermarkets.

RESULTS / ROI

Collected information from 600 thousand target consumers
 
Did 2.4 million digital and wet demos
 
Delivered 3 million samples to target consumers in 300 office buildings, 40 shopping malls, 20 cinemas,  180 universities/colleges, 48 supermarkets in HCM & HN
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