CPM

Nokia Field Force - Merchandising Management

 

THE CHALLENGE

Nokia wanted more support for retailers and to overtake competitors in the retail channel in terms of product visibility/availability and retailers’ recommendations.

Nokia also wanted to enhance the relationships with retailers and support their distributors to sell out & manage retailers more effectively.

THE CPM SOLUTION

Set up a team of 85 Field Force staff covering 6,500 – 10,500 outlets nationwide to increase visibility at stores and drive share with specific scope of work below:

  • Build strong relationships with retailers
  • POSM installation & merchandising
  • Outlet Sales-In & Sales-Out Tracking
  • Product training & display
  • Promotion & incentive management
  • Market information collection via PDA support

RESULTS / ROI

One of the most successful projects of Nokia Vietnam in the period of 2005-2009.
 
The Field Force team was the key factor in bringing Nokia ahead of competition in terms of distribution coverage & retailer recommendations
Nokia Field Force - Merchandising Management Mobifone Retail Merchandising
Apple In-Store Sales Staff Training P&G Pantene Sampling and Product Demonstration
GlaxoSmithKline Sales Activation - Sensodyne Product Trial Kinh Do POSM Installation and Management