CPM

Modern and General Trade Promoter and Sales Force Management

 

THE CHALLENGE

Begin sales activities at modern trade & general trade channels nationwide to achieve the following objectives:

  • Drive sales
  • Generate product trial
  • Increase product visibility
  • Reduce out of stock

THE CPM SOLUTION

Establish a sales team of 80 permanent promoters & 25 Sales Staff along with a hair consulting team to support:

  • Hair consulting
  • Direct sales & conversion of competitor’s consumers
  • In-store merchandising
  • Stock management
  • Promotion deployment
  • Market information collection & reporting

RESULTS / ROI

Excellent product visibility execution at stores.

 

Achieved 118 percent of the 2010 sales target.

 

115 percent sales growth in 2011.

"Exceeded sales targets on all occasions"

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