CPM

Mobifone Retail Merchandising

 

THE CHALLENGE

Manage Mobifone’s extensive field force team, which covers 10,000 outlets in 19 provinces to achieve the following objectives:

  • Build relationships with retailers
  • Ensure Mobifone brand is top of mind
  • Digitally map outlets
  • Manage stock levels in outlets & merchandise Mobifone products

THE CPM SOLUTION

Manage a merchandising team to:

  • Build field force relationships between retailers and Mobifone to ensure appropriate stock levels and sitting merchandising materials to increase visibility at point of purchase
  • Use maps and database management tools to create digital retail mapping with sales data so important outlet data is readily available on the map

RESULTS / ROI

Coverage of all 10,000 Mobifone outlets nationwide
 
Third party evaluations confirmed CPM achieved critical performance targets
Nokia Field Force - Merchandising Management Mobifone Retail Merchandising
Apple In-Store Sales Staff Training P&G Pantene Sampling and Product Demonstration
GlaxoSmithKline Sales Activation - Sensodyne Product Trial Kinh Do POSM Installation and Management