CPM

JTI Sales & Merchandising - Airport Duty Free Shops

 

THE CHALLENGE

JTI Singapore needed a solution to increase their presence in the key airports in Vietnam with the following objectives:

  • Increased visibility
  • Sales growth
  • Competitor information

THE CPM SOLUTION

CPM developed a team of two sales ladies, two merchandisers and one cleaner responsible for:

  • Consulting & pushing the revenue of JTI brand in duty free shop
  • Checking and arranging goods in stock, ensuring less stock out and its timely replenishment.
  • Timely reporting of any problems for JTI or any changes from competitor.
  • Keeping JTI’s smoking room clean.

RESULTS / ROI

  • Less stock out and faster replenishment of stock
  • Increased availability and visibility of JTI products
  • Increased JTI’s revenue
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