JTI Singapore needed a solution to increase their presence in the key airports in Vietnam with the following objectives:
- Increased visibility
- Sales growth
- Competitor information
THE CPM SOLUTION
CPM developed a team of two sales ladies, two merchandisers and one cleaner responsible for:
- Consulting & pushing the revenue of JTI brand in duty free shop
- Checking and arranging goods in stock, ensuring less stock out and its timely replenishment.
- Timely reporting of any problems for JTI or any changes from competitor.
- Keeping JTI’s smoking room clean.