CPM

HP Sales Activation and Retail Branding

 

THE CHALLENGE

Support key retailers to sell out and achieve the sales target, as well as educate consumers about new products

Educate retailers about new products
 
Convert competitor’s customers to HP customers

THE CPM SOLUTION

Organize an integrated marketing campaign with following activities:

  • Retail Branding: to drive purchase intent
  • Retail Promoters: drive awareness and sales at retail outlets
  • Training Workshop: to educate key retailers
  • End-user Promotion: instant gifts and lucky draw to increase sales-out
  • Sales Activation: booths at key retailers with many activities to engage end-users and drive them to participate in the program
  • Coverage: Hanoi, HCMC, Can Tho, Da Nang

RESULTS / ROI

Achieved 110 percent of sales target
 
Approached 120,000 consumers
 
25 percent conversion rate
Nokia Field Force - Merchandising Management Mobifone Retail Merchandising
Apple In-Store Sales Staff Training P&G Pantene Sampling and Product Demonstration
GlaxoSmithKline Sales Activation - Sensodyne Product Trial Kinh Do POSM Installation and Management