CPM

GlaxoSmithKline Sales Activation - Sensodyne Product Trial

 

THE CHALLENGE

Generate new product trial of Sensodyne in HCMC & Ha Noi
 
Build brand awareness
 
Support outlets in direct selling to consumers

THE CPM SOLUTION

CPM conducted a direct selling and consulting campaign for Sensodyne at HCMC and HN:

CPM assisted Sensodyne in the planning stages, booth and uniform design and then managed the recruiting, training and operations.
 
The campaign included branding van and booths at amusement parks, bus stations, industrial parks, residential areas and wet markets.

RESULTS / ROI

Approached 16,532 target consumers
 
Sold out over 3,000 products
 
Visited 65 venues including wet markets, residential areas, parks, bus stations, industrial parks in HN and HCMC
 
Achieved all of Sensodyne’s KPIs (revenue, subscribers, consumer reach, etc.)
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