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CPM Group Shortlisted for 15 Field Marketing & Brand Experience Awards

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CPM Group is delighted to announced that it has been shortlisted for 15 awards entries for the 2014 Field Marketing & Brand Experience Awards (FM&BE) across the CPM UK And TRO brands.

 

FM&BE is a strong awards competition, regarded as a best of best by industry clients. With a sharp increase in total entries this year, it proved even more difficult to make it to the shortlist with only the highest calibre contenders selected to progress as finalists.

 

The award ceremony and winners announcement will take place on October 23rd at Troxy, Limehouse, London.

 

The categories which CPM UK have been shortlisted under are:

 

Instore Sales demo or sampling award

  • Asda – Christmas Sampling
  • InComm – Gift Cards Available at Asda

Tactical Marketing award

  • CPM – Westmill Foods - Luckyboat Demonstrations

Most Effective Small Scale or Low Budget Campaign

  • Asda – Leeds Food Festival 2013

FMCG Team of the Year

  • Lucozade and Ribena - Uncertainty, Change and High Performance
  • P&G – Transformational Change to Win Instore

 

The categories which TRO have been shortlisted under are:

 

Most Effective Sponsorship Activation

TROLucozade Energy – Snowbombing Road Trip

Most Immersive Event (Mass Consumer)

  • TRO – Nissan – Innovation Station at the O2

Immersive Event by Invitation

  • TRO – Lucozade Sport – Conditions Zone

Most Effective Interruptive Campaign

  • TRO – BMW – Pop Up Shops

Most Effective Small Scale or Low Budget Campaign

  • TRO – Pink Lady – Race for Life Partnership
  • TRO – Tenderstem – Trial and Awareness

Most Effective Creative Sampling 

  • TRO – Pink Lady - Race for Life Partnership
  • TRO – Tenderstem – Trial and Awareness

Special Award- Best Ever Use of Brand Asset

  • TRO – BMW – PGA Championship at Wentworth

 

 

Wishing both CPM UK and TRO teams involved the very best of luck! We will keep you updated on the final results as soon as they are announced.

 

Full shortlist available here.