News & Insights

This year we will drive incremental sales of over $3 biillion for our clients



FUSE and TRO Experiential Agency help Nissan Champion the Fan at the UEFA Champions League Festival

24 September 2015
Tags: TRO, Press Release, CPM News

Discover how FUSE & TRO (CPM's Experiential Agency) help Nissan Champion the Fan at the UEFA Champions League Festival in Berlin Nissan celebrated the Barcelona v Juventus UEFA Champions League Final in Berlin on the 6th June 2015 with an innovative experiential fan experience at the UEFA Champions Festival at the Brandenburg Gate, which over 100,000 fans visited. Fans football energy and passion was measured to power the UCL trophy on its final journey from the Fan Festival to the Olympic Stadium. Read more

News Releases

18 September 2014

CPM Group is delighted to announced that it has been shortlisted for 15 awards entries for the 2014 Field Marketing & Brand Experience Awards (FM&BE). FM&BE is a strong awards competition, regarded as a best of best by industry clients. The award ceremony and winner announcements will take place on October 23rd at Troxy, Limehouse, London. Read more

18 September 2014
Tags: CPM News, Retail Insight, Outsourcing, Market Research, Press Release, Sales

Death of the Salesman, launched in Europe in October 2013, is a new book which challenges the way in which many businesses approach their sales function, and proposes ways in which organisations can gain competitive advantage by reinventing their sales strategy. The book is now available to purchase in hard copy and Kindle format via Amazon UK and US sites. Read more

18 September 2014

Our CPM Expert Speak article this month comes from Chuck Somborn, CPM US Chief Executive Officer. Chuck is a field marketing, direct sales and merchandising specialist with over 30 years’ experience. Chuck was previously CEO of NIS (National In-store) and became CEO of CPM US in 2009 following the acquisition of NIS. Read more

20 February 2013
Tags: Experiential Marketing, Event Marketing, Sales Promotions, TRO

Experiential marketing has firmly arrived on the communications scene and is recognised by clients and agencies alike as a highly powerful and effective medium. But where next for experiential? Rob Allen, Executive Chairman of TRO, the largest experiential agency in the UK and Chairman of Eventia, the UK events trade association, says that the next big dynamic will be internationally planned campaigns. Read more

20 February 2013
Tags: Brand Management, Digital Marketing, Cloud Service Provider

A look at how the internet economy and online brand management is the key to the UK’s financial recovery according to an industry expert. Read more

Industry Insights

Report: In a global world Australia is going local

Report: Market Analysis: The Global Staying Power of Private Labels

Report: Issues, Trends & Challenges Affecting the Food & Drink Industry

Report: Adapting to the Multi-channel Retail World

Report: The Truth about Online Retail & Consumer Behaviour

Report: Cloudy Future for Field Marketing